How to track billboard advertising

How to track billboard advertising

In this section we look at ways on how to track billboard advertising campaigns. Once your campaign is live, the next stage is to track its effectiveness. It would be helpful to know who has seen it, how many people have seen it and how have people engaged with it.

There are many ways to measure the success of your outdoor advertising campaign. Below we have put together a few ideas on how to track billboard advertising..

Incorporate a unique landing page in your creative

Incorporating a dedicated landing page to your website within your billboard creative is one of the easiest and efficient methods when looking at how to track billboard advertising. All you have to do is create a unique landing page and track the number of visits through Google Analytics.

Make sure the URL is short and easy to remember. As motorists only have a few seconds to absorb the information.

Use a Discount Code or offer only available on your billboards

Attract potential customers to make a purchase with you whilst at the same time you can monitor the effectiveness of your billboard advertising campaign. If these offers are limited to the billboard ad itself, then it can be measured with a great deal of certainty that the results will reflect the effectiveness of your outdoor advert.

Ask your customers

A great way when you are looking for ways on how to track billboard advertising. Find out how your campaign is doing by asking customers how they found out about your business. Organise a survey that asks your customers how they discovered you with an option of “On a billboard” or similar.

We hope you found this guide on how to track billboard advertising informative. We would love to talk to tou about putting together a successful billboard advertising campaign. Please get in touch today.

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