How to Advertise a Company on billboards

How to Advertise a Company on billboards

You may not have a massive marketing marketing budget to promote your business within the local area and always looking for cost effective ways on how to advertise a company on billboards.

With the rise of the internet over the past several years, there are all kinds of opportunities out there. If you find this overwhelming and don’t know where to put your hard earned cash, please read our informative guide on how to advertise a company with billboards.

98% of the UK population see outdoor advertising every week

Why do I need billboard advertising for my business?

Billboard advertising is an effective way of getting your business in front of a massive audience within your local area. Most people aren’t reading Newspapers anymore, along with 67% of people not listening to commercial radio.  You can imagine the amount of potential customers that you are missing out on. Billboard advertising cannot be switched off or put down.

Furthermore, Another main benefit of outdoor advertising is that consumers will see your advert multiple times throughout the day giving your brand greater exposure and customer memory recall.

Billboard advertising has multiple benefits, Here’s a few:-

  • Firstly, It Creates a lasting impression.
  • Targets active space.
  • Reaches a highly alert, mobile audience.
  • Accommodates new technologies and changing landscapes.
  • Finally, Billboards work well alongside other media formats.

71% of Consumers look at billboard advertising messages.

68% of consumers frequently make purchasing decisions while in the car.

Why and how to advertise a company on billboards

The benefits.

  • Firstly, Unlike newspapers radio and TV, billboards cannot be turned off or put down, they’re on 24/7.
  • Furthermore, It engages with potential customers like no other forms of advertising can.
  • Therefore, It’s one of the most cost-effective ways to reach a mass market.
  • Accelerates brand awareness and name recognition.
  • Used with colourful and creative designs it will have a massive impact.
  • Targets a specific audience according to location.
  • Adverts don’t get lost amongst the mix of competitors and editorial due to solus advertising.
  • Messages are delivered continuously and frequently.
  • Finally, Billboards signpost potential customers to your place of business.

Billboard advertising works, but don’t just take our word for it…..

After working with Matt for a few years now, I can honestly say it has been an absolute pleasure. His billboards are in fantastic spots and at very competitive rates, plus his customer service and professionalism is spot on. He always makes sure we receive the best service and the whole process, from booking to delivery, is perfect. I really couldn’t ask for anything more.

Jenny Pearce, Communications Manager, Diverse Abilities

How to advertise a company on billboards

Firstly, Pick your location(s) in order to reach your target market.

Start by identifying who your target audience is and where the right billboard locations are in order to engage with them. This is a sure way to success.

Secondly, Check availability and costs.

We will then check the available dates and put together a cost effective package for your business.

Amplify Outdoor are a family run billboard advertising company who are able to offer discounted package deals for multiple locations or longer term bookings.

Thirdly,  Advert design to engage with your target audience.

You’ve booked the space, don’t waste it. Your message needs to relate to your desired audience.

Our creative team will make sure that your advert will be created correctly in order to meet and engage with your desired audience. Or we can offer advice.

Poster production

Once happy with the advert design we will send it to print. If you prefer to use your own printer just get them to deliver it to our depot.

Finally, Poster fixing

Our in house poster fixing team will place your advert on to the billboard. This will be done correctly with no peeling sections and correctly joined.

Don't take our word for it,
Here's what our clients say about us

4.9/5

Jenny Pearce
Diverse Abilities

FANTASTIC SPOTS AT VERY COMPETITIVE RATES

After working with Matt for a few years now, I can honestly say it has been an absolute pleasure. His billboards are in fantastic spots and at very competitive rates, plus his customer service and professionalism is spot on. He always makes sure we receive the best service and the whole process, from booking to delivery, is perfect. I really couldn’t ask for anything more.

Hayley O’Shea
Talbot Heath School

EXCELLENT CUSTOMER SERVICE

I have worked with Matt for a few years now. His customer service is excellent often going beyond the call of duty. He has some fantastic prime spots at very competitive rates. His poster printing service is very reasonable & makes the whole process of booking & managing outdoor media seamless.

Matthew Lawrence
Urban Guild

PLEASURE TO DEAL WITH

We’ve been working with Showcase for a couple of years principally to promote our Christmas parties. As a local business with 4 restaurant and hotel venues in the town it’s great to support another local business and still achieve the reach and exposure that outdoor advertising offers. Matt’s a total pleasure to deal with and I would recommend asking him about your next marketing campaign.

Finally, Want to know more about how to Advertise a Company on billboards?

Ready to unlock the power of Billboard advertising?

Contact us today