hoarding advertising

Hoarding advertising increase sales and footfall to your business

Hoarding advertising or billboards have been around for a long time, in fact billboards are one of the oldest advertising mediums out there.

The reason why its been around for a long time is because it WORKS!!. Advertisers still to this day see a great return on their investment from this high impact, cost effective outdoor advertising format.

Lets take a look at the Hoarding advertising definition and how successful it can be for your business.

Hoarding advertising definition

billboard (also called a hoarding) is a large outdoor advertising structure (a billing board), typically found in densely populated areas and high-traffic areas such as on busy roadsides.

Billboards present large, eye catching advertisements to passing pedestrians and drivers.

Hoarding advertising and billboards are normally located on major highways, motorways or main arterial routes. These afford greatest visibility due not only to their sheer size, but because they allow creativity to engage the advertisers target audience.

Benefits of hoarding advertising

Hoarding/billboard advertising is high impact

Unlike other forms of advertising, billboards do not need to be invited in. Billboard advertising is part of the urban environment, therefore cannot be switched off like television and radio. The consumer has no control on whether they see it or not giving your campaign more impact.

It demands attention

Billboards do not  have to compete with other adverts like other advertising formats. Your message will be solus and wont get lost amongst editorial or your competitors advert like in newspapers. Big in size, outdoor advertising makes itself very visible at both close and large distances.

Hoarding advertising and billboards are cost effective

Billboards and hoarding advertising delivers a high Return of Investment across categories and the higher the ad spend on outdoor advertising the larger the return of investment (ROI).

REACH – It delivers messages to a large, relevant audience

This is the perfect advertising format for brands and businesses that are trying to reach a broader audience in a cost effective manner. Outdoor advertising is public and has access to consumers that can sometimes be difficult to reach. Like younger people, business people, commuters and lower income audiences may not have access to traditional mediums, so outdoor advertising is a great way to reach them.

Its an engaging advertising format

Outdoor advertising is the most welcomed and preferred by consumers to all other forms of advertising. It reaches out to people when they are in a buying frame of mind.

Advertising that is welcomed, relevant and unavoidable yet un intrusive has to be money well spent. Right???

Hoarding advertising and billboards work well alongside other advertising formats

Hoarding advertising has been proven to work best with other mediums. The impact and reach of outdoor advertising is greater and can remind the consumer of the message across other media.

Would you like to know more and how billboards impact your business? please contact us today to discuss packages and prices on our prominent billboard locations along the South.

Ready to unlock the power of Billboard advertising?

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