30 Jun Why does billboard advertising work?
Consumers are constantly inundated with phone calls from people trying to sell them all sorts of advertising formats for their business. It can be very overwhelming and difficult to know as to where to market your business.
So, how can small businesses use the same advertising formats as big, national brands?
How can you advertise your business without breaking your budget?
Why does billboard advertising work so well?
Does billboard advertising work for small businesses and can they engage with their audience?
Billboard advertising is all about engaging with consumers as they are out and about going about their everyday lives. When they are commuting to work, whilst shopping and socialising with friends they will undoubtably come in contact with outdoor advertising.
Billboards come in various shapes and sizes, It is one of the most cost effective ways for small businesses advertise their services or products to customers within their local area.
Become a recognised brand in your area
Advertising your business on a billboard for a long term period is an extremely effective way to establish a brand recognition within your local area.
Outdoor advertising is the perfect way to build your brand because consumers spot your advert on a busy road and begin to think about its message. Over time they will recognise and remember your brand and choose your business over your competitors.
Get ahead of your competition
There is no doubt that your competitors are still using the same old advert week in week out within the local newspaper, getting lost amongst other adverts and editorial content.
Billboard advertising is an excellent way to make a statement and high impact. Its sheer size can project your message far greater that a tiny black and white advert in any print publication.
Outdoor advertising also adds prestige and makes businesses look trustworthy.
Smartphones and outdoor advertising.. match made in heaven
Smart phones and billboards are the perfect partners to vastly increase traffic to your website.
How many people walk past a billboard, notice a relevant advert and immediately get their smartphone out to look at the business and the website being advertised.
Use billboards as part of your media mix.
Due to its success, you should always have billboard advertising as part of your marketing strategy.
A potential customer might see your advert in the local newspaper, An online banner on their laptop and then see your advert on a big billboard in the local area.
By covering all bases, you’re more likely to attract your desired audience’s attention.
How does billboard advertising work and is it difficult to book?
Its truly a really easy process, We at Amplify Outdoor can take care of everything. We will guide you through the following steps:-
- Helping you choose the right location for your business.
- Design your advert in order to engage with your target audience.
- Production of your poster
- Installation of your poster
- You can find our handy guide to buying outdoor advertising useful
Finally, If you want to know more about how does billboard advertising work for small businesses. Please feel free to get in touch with us today