creating an effective billboard advertisement

Creating an effective billboard advertisement

Creating a perfect billboard advertisement is what every single marketing company and business aims for, combining the right ingredients to make it effective and successful can be very difficult.

There are several important factors in the creation of the successful billboard advertisements that we see everyday within the urban landscape, in public spaces, as we commute to work etc

In this post we are going to run through the steps involved and how they can be used to create an effective and memorable advert.

Your aim for your billboard advertisement.

What do you want to achieve with your billboard advertisement?

  • Have you a new product that you want to promote,
  • Do you want to raise brand awareness of your business within the local area,
  • You might want to signpost potential customers to your place of business,
  • Shout out about an up and coming event,
  • Or opening a new store.

Whichever one it is, you need to think about how best to portray your main objective and make it clear to those who see your advert. The way you choose to highlight this is key to the overall visual aspect of your advert.

Visual aspect

Furthermore, The visual aspect of your billboard advertisement is one of the most crucial parts. It needs to grab the attention of people who are passing it within a short window of opportunity.

It must be successful at promoting the message that you are trying to get across in an efficient and engaging way.

Things to consider:

  • How obvious the creative needs to be,
  • How much information should be included within the advert, (But not too much)
  • Make the billboard advertisement relatable to your desired audience

Our previous post on creating an effective billboard advert will also give you some great tips to achieving this.

The tone of your billboard advertisement.

How does your advertisement come across to those that you are advertising to?

Think about tone of voice, the audience you are aiming for and whether or not they will be able to relate to it more or less than a different tone.

Does it need to be punchy, funny or serious? Make sure you are promoting your brand and business clearly in your billboard advertisement.

Include a call to action within your billboard advertisement.

call to action is what will happen when someone sees your billboard advertisement. The effectiveness of your advert is tested here when you ask the customer to call, visit your website, buy from you or visit your office or store. The stronger your advert design, the more effective your call for action will be.

Businesses often ignore this vital part of the creative even though it is the one that actually makes customers perform a profitable action towards your business.

Further advert design Tips

Keep it brief

Firstly, Limit the amount of words on the billboard advertisement as much as possible, whilst still getting your message across. Furthermore, You have seconds to engage and interact with people who pass your billboard advertisement, paragraphs of text are pointless and a waste of space.

Generally, the rule of thumb is ‘nine words or less’ – six seconds is the average time for reading a billboard advert.

Limit the distractions

Secondly, You need your billboard advert to grab the attention of passers by. Try and find the right balance between catching the eye and not diverting attention for too long.

Short, easy to read messages are perfect for this – people can take in your message and it will stick in their minds as they go about their day.

Get creative

Thirdly, Billboards are large advertising canvases, They can be incredibly effective; a tried and tested method that has worked for countless companies for years. Experimenting with special builds, 3D advertisements, animations and moving parts can help increase the impact of your campaigns.

Finally, Would like like to have a chat about a billboard advertisement for your business?

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