Average cost of billboard advertising UK

UK billboard advertising costs affordable for local businesses

Explore with us the cost of billboard advertising and the factors involved

Billboard advertising costs are often perceived to be an expensive format to invest in, and only accessible to big, national brands. This couldn’t be further from the truth and now is the time for businesses of all sizes to utilise this very successful advertising medium due to the cost of billboard advertising being within reach.

Traditional billboards in the UK are now more accessible and cost-effective than ever before. Outdoor advertising fees start from as little as £100+vat per week.

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The factors involved in the cost of billboard advertising

The cost of advertising on a billboard in the UK will vary according to several factors. We have all the information below in order to guide you through the billboard advertising costs, process and what’s involved.

The Size of the billboard affects the cost

The basic rule here is, the larger the space, the higher the price of the billboard. This will also have an impact on poster production rates as the bigger the poster the more it costs to print.

48 sheet billboard costs

48 sheet billboards are 20ft x 10ft in size. It’s popular and the most used outdoor advertising format within the UK.

A 48 sheet billboard has a price tag of around £350+vat for a two week display period. We do offer very good discounts for longer term and multiple locations bookings.

For example, Amplify Outdoor can offer a 48 sheet for 12 months at a tariff of £500+vat per month.

96 sheet billboard costs

The huge 96-sheet billboard is 40ft x 10ft in size. They have a bigger asking price because it is likely to gain more eyeballs and have a much greater impact.

You could expect to outlay around £500+vat per 2 weeks but remember, double the size, double the impact and double the worth to your business. Furthermore, the costs of billboard advertising can be reduced when booked for longer than a 2 week period.

Campaign Length

The length of campaign refers to the time period during which your billboard advert is displayed. Billboards are generally booked on a 2 week cycle but we also offer great discounts and cheaper billboard advertising costs for long term or multiple location campaigns. We have clients who book campaigns for open days or events, right through to clients who book 12 months to build their brand.

Production and artwork costs

When looking at the cost of billboard advertising, you will need to make sure what is being offered as part of their service. You should always determine if the price that is quoted includes the artwork design and poster production.

With all of the larger outdoor providers an extra cost will be added for advert design and poster production. We do offer artwork creation at £50+vat and Poster printing from £70+vat . If you book a long term campaign we offer design and print free of charge.

The frequency of your bookings

The same offer of discounts applies to regular and returning businesses. Customers who book multiple times throughout the year with us would have access to discounted billboard advertising costs.This will make your marketing expenditure go further.

The Location of the billboard

Finally, Another key factor is the location of your billboard, this will have an impact on the level of footfall and passing traffic. The more eyeballs that pass by your advert, the more likely it is to be a success.

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What is the cost of billboard advertising in my area?

Many businesses think that billboard advertising costs a lot of money and out of their reach, but this simply not the case. Amplify Outdoor’s key focus is to make billboards affordable to companies of all sizes and not just national brands.

We believe that the ROI national companies get from this high impact format should be accessible to everyone within the local area.

Amplify do not have rate cards like other providers and because of this we are able to offer the cost of billboard advertising at a discounted billboard rate. Combined with a great local knowledge and booking flexibility, Amplify Outdoor is the right billboard partner for your business.

How long should I book a billboard for?

As a business, you should decide upon the length of a billboard campaign based on your marketing objectives. 2 week campaigns are very effective in  situations like promoting events or open days. However, the most effective and cost effective billboard campaigns tend to last for a minimum of 3 months.

One of the key advantages of billboard advertising is it has the ability to build brand and trust amongst consumers. Longer term advertising campaigns will build legitimacy for your brand and offer repeat exposure to your message. Over a longer period of time your audience will familiarise themselves with your company and influence their purchasing decisions.

However, 2-week runs are also effective and a great way to alter purchasing decisions, particularly as billboards reach consumers when they are close to point-of-sale.

The cost of billboard advertising in the UK will drop when you commit to a long term run. This is a big reason why a lot of our clients book longer campaigns.

Traditional V’s Digital billboard advertising costs

With the rise of digital in recent years it’s important to compare it with traditional billboard advertising costs.

Digital billboards can be costly and out of reach to most small businesses. As far as traditional billboards go, the charge is much more affordable along with greater benefits.

  • Paper billboards offer exclusivity
    When advertising on digital billboards, you will be sharing the space with a minimum of 5 other advertisers. This will only give you 10 seconds coverage each minute. Whereas traditional billboards can be secured exclusively giving you solus advertising and maximum exposure.
  • Traditional billboard advertising costs are within reach 
    With traditional billboards you would expect to pay around £350 for a 2 week slot. The cost of digital billboard advertising is around £1400-£1600 per 2 weeks with 10 seconds display every minute.This offers no exclusivity unlike traditional billboards.
  • Advert transition
    Digital runs the risk of consumers missing your message as they’re unable to read it fast enough before it changes.Traditional billboard are quite the opposite. Your business is the only one that is displayed and doesn’t get replaced by another advertiser after a few seconds.


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What are the benefits and costs of a billboard when booking long term?

Discounted costs and adding prestige to your business are a few of the key benefits of booking a billboard long term.
Furthermore, Businesses in the UK have their billboard advertising costs reduced for booking on a long term basis. Not only do they secure the space for their business they also have a bigger return on investment along with long term visibility.

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