26 Jun Why should you book a billboard advertising campaign
We realise that a billboard advertising campaign might be a new concept for most small businesses which is totally understandable. Unless you have used billboard advertising before you may not know about the many benefits or whether it is right for your company.
To help you make an informed decision, we have collated a few of the top reasons as to why a billboard advertising campaign should be on your marketing agenda.
A billboard advertising campaign bolsters your brand
High profile advertising in your area will help you build your brand much faster and make it memorable. Usually, consumers associate billboard adverts with professionalism and notoriety.
We often hear ” How could my small business possibly afford a billboard advertising campaign and promote myself next to big brands?” Fear not billboards are now more affordable and available than ever!!
Billboards put you in the driving seat
When reading a newspaper or watching TV, you can choose whether to engage with the advert. Most consumers simply turn the page or change the channel. This cannot be said for a billboard advertising. Its an unavoidable medium which displays your message 24 hours a day, 7 days a week.
A billboard advertising campaign increases memory recall
Targeting people as they commute, shop, socialise or generally move around the local area on main arterial roads will result in repeated interactions and create a lasting impression.
If people see your billboard advertising campaign multiple times a day will most surely create a greater memory recall.
Effectively target the local community
Generally, people tend to shop on their daily routes to and from work. Not very often do consumers explore new areas when it comes to shopping or spending their money. You can efficiently target the local community by telling them about your product. Furthermore, you can redirect them to your business with outdoor advertising.
Engage with bigger audiences
Local businesses are constantly looking for cost effective ways to engage with bigger audiences and want to draw as much attention to their company as possible, whether it be new or existing customers.
With billboard advertising, you can catch everyone’s attention at a certain location. When you take out an advert in a newspaper it will only be seen by a specific audience.
Advertising at busy traffic junctions and main routes allow you to grab the attention of passers by.
We hope that you found this information useful and if you have any questions with regards to billboard advertising costs, campaign planning or availability, Please get in touch with us today.