Benefits of Outdoor Advertising

Benefits of Outdoor Advertising

It has been proven that the benefits of outdoor Advertising produce a fantastic return of investment for businesses. This is both locally and nationally. Furthermore, They can make a massive impact to sales and footfall for companies within the local area.

Outdoor advertising has a high impact

Unlike other mediums, One of the key benefits of outdoor advertising is it does not need to be invited in. Billboard advertising is part of the urban environment and cannot be turned off like television and radio.

They deliver your advertising message 24 hours a day, 7 days a week.

Outdoor advertising demands the consumers attention

Businesses often see the benefits of outdoor advertising when they use billboards as they have the luxury of being a solus advertiser. Their advert stands alone so it doesn’t have to compete with other businesses like newspapers or magazines.

Due to the sheer size of our outdoor advertising formats, businesses have the opportunity to make a massive impact and statement within their local area.

Outdoor advertising is cost effective

98% of people in the UK see outdoor advertising every week

This is one of the big benefits of outdoor advertising, It reaches out and engages a large, relevant audience in a cost effective way producing a great return on investment.

Local businesses think that outdoor advertising costs a lot of money and is out of their reach, but this is a myth – Amplify Outdoor’s mission is to make outdoor affordable to businesses of all sizes.

We believe that the benefits of outdoor advertising and ROI that national companies get should be accessible to everyone within the local area.

Outdoor is the main advertising medium to reach shoppers in the 30 minutes prior to purchase

It works in synergy with other media formats

Outdoor advertising has been proven to work well with other advertising mediums. In addition, The impact and reach of outdoor advertising is greater. It can also remind the consumer of the message across other media.

For example –  A  motorist will hear a radio advert and forgets the telephone number, but then notice the same companies advert on a billboard when he/she is static at a traffic light junction.

Outdoor advertising demands the consumers attention

Businesses often see the benefits of outdoor advertising when they use billboards as they have the luxury of being a solus advertiser, their advert stands alone so it doesn’t have to compete with other businesses like newspapers, magazines and other formats.

Due to the sheer size of our outdoor advertising formats, businesses have the opportunity to make a massive impact and statement within their local area.

Businesses see the benefits of outdoor advertising by altering purchasing decisions

We know through research that one of the major benefits of outdoor advertising is it is primary medium to reach shoppers within 30 minutes prior to them making a purchase. Outdoor can engage this alert audience who are in a buying frame of mind. Furthermore, They can also signpost customers to your business.

Outdoor advertising dominates engagement with shoppers in last 30 minutes prior to purchasing as it reaches 88% of those exposed to the advertising message.

Businesses using outdoor during this pre purchase period will vastly increase the chances of consumers finding out more about their product and chance of buying it.

More benefits of outdoor advertising

advertise to people on the move

Young urban mobile audience

The outdoor audience sweet spot makes a highly desirable and attractive target.
The people you reach most with outdoor are the people you most want to reach – young, urban, mobile, active, connected, professional and light TV viewing. These are the people who see most outdoor, and the ones who buy most because of outdoor.

positives of billboards

The active space

The context in which outdoor advertising reaches people is the active space.
People are alert, absorbing information, out there, in a positive mindset and open to visual stimulus. They are near the shops and en route to work, home, cinemas, pubs, sports and leisure venues. They are ready and open to influence.

why advertise outdoors

Impressions that last

Outdoor creatives can stick in the mind for decades.
Think The Economist, iPod silhouette, Hello Boys, or Volvo shark cage. The best creative is inspiring, and brilliantly condenses the message in visually branded form, taking advantage of our strongest sense, our sight, to lock in the brand message.

advertising benefits

The amplification medium

Outdoor works well in mixed media campaigns and always delivers unique cover.
Outdoor carries the message to new people and demands its own unique form of attention. Furthermore, It’s also the medium which leads to the most mobile searches. More importantly, the one with the biggest word of mouth effect.

Think The Economist, iPod silhouette, Hello Boys, or Volvo shark cage. The best creative is inspiring, and brilliantly condenses the message in visually branded form, taking advantage of our strongest sense, our sight, to lock in the brand message.

benefit of using billboards

Changing the landscape

Outdoor is at the heart of change, creating modernity at every turn.
Finally, It changes the physical, visible, tangible landscape we live in, transforming the look and fabric of cities.

Furthermore, it’s also changing the media landscape. It’s allowing brands to do all sorts of new things with cutting-edge technology, in the interface where consumers engage personally with brands.

Want to know more about the benefits of outdoor advertising for your business?

Contact Amplify Outdoor today…

Call us on 01202 670687, or email us at matt@amplifyoutdoor.co.uk

Don't take our word for it,
Here's what our clients say about us

4.9/5

Jenny Pearce
Diverse Abilities

FANTASTIC SPOTS AT VERY COMPETITIVE RATES

After working with Matt for a few years now, I can honestly say it has been an absolute pleasure. His billboards are in fantastic spots and at very competitive rates, plus his customer service and professionalism is spot on. He always makes sure we receive the best service and the whole process, from booking to delivery, is perfect. I really couldn’t ask for anything more.

Hayley O’Shea
Talbot Heath School

EXCELLENT CUSTOMER SERVICE

I have worked with Matt for a few years now. His customer service is excellent often going beyond the call of duty. He has some fantastic prime spots at very competitive rates. His poster printing service is very reasonable & makes the whole process of booking & managing outdoor media seamless.

Matthew Lawrence
Urban Guild

PLEASURE TO DEAL WITH

We’ve been working with Showcase for a couple of years principally to promote our Christmas parties. As a local business with 4 restaurant and hotel venues in the town it’s great to support another local business and still achieve the reach and exposure that outdoor advertising offers. Matt’s a total pleasure to deal with and I would recommend asking him about your next marketing campaign.

Want to know more about billboard advertising in your area?

Call us on 01202 670687, email us at matt@amplifyoutdoor.co.uk or fill in your details below…

Ready to unlock the power of Billboard advertising?

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